Statisticians and Creatives – A marriage made in hell?

Commisioned by Ogilvy CommonHealth Worldwide & Central Saint Martins College of Art and Design. This publication is a collection of new concepts and designs developed by students of Central Saint Martins College, initiated to re-evaluate effective communication of health data in the future.

Health literacy and unterstanding are real human challenges, as they influence life changing decisions. This publication was presented at Cannes Lions Health 2015 by David Davenport-Firth (Ogilvy CommonHealth Worldwide) and Rebecca Wright (Central Saint Martins College of Art and Design).