As a Creative Director I have had the opportunity to work with a multitude of brilliant minds, from C-suite Executives to Architects, Designers and Artists. Crossing bridges and breaking down barriers between different approaches, allowed me to explore the true creative potential of a diverse group. This experience has made me passionate about ideation and creative processes and the creative leader and entrepreneur I am today.
Over the past decade I was based in London where I received a Masters Degree from 'Central Saint Martins College of Art & Design' as well as working for the London based Creative Agency 'Catalysis'. We specialised in digital B2B as well as B2C campaigns for technology companies. Our approach was to move prospects and buyers from awareness to sales, and then nurture them to become advocates. We built revenue-generating, integrated campaigns that span the length of the marketing funnel. These included the full marketing mix of demand generation, thought leadership, customer reference, cross-selling to existing customers, and advocacy, all unified by compelling creative.
Over the years with 'Catalysis', I developed and managed a team of 15-20 creatives in the London office. In 2019 I also lead the establishment of a creative team based in Portland, Oregon to support our US-based clients with a local team. – After the pandemic in 2022, I decided to move to Germany to be with my family and dive into new and exciting projects!