Agency: Catalysis• Role: Creative Director
HERE needed help demonstrating the capabilities of its data to a variety of audiences. We needed HERE’s targets to envisage solutions and services beyond what’s available today. We built creative concepts using bold visuals to stimulate our audience’s imagination and position HERE as market leader in location data.
By displaying impressive wildlife formations and adding subtle data overlays on the nature visuals, we highlighted how innovators can learn and build natural order into urban planning.