UK Pavillion Design at Hong Kong / Shenzen Architecture Biennale

Collaborators: Julia Stubenbock, Lydia Magyar, Anna Nazarova and Anton Stepine

Committee Award, Hong Kong/Shenzhen Architecture Biennale

“We live, Zygmunt Bauman tells us, in an age of liquid modernity. Labour, capital, time and commodities have achieved an unheard-of sense of fluidity as global flows of people, money, the virtual and goods dissolve previously stable conditions.

And yet against this socio-temporal liquidity, space has apparently hardened, throwing up ever more rigid boundaries as the production of space is increasingly codified and commodified. The proposal for the UK pavilion at the Shenzhen Biennale investigates how a new generation of British architects, spatial agents and activists are challenging the fixity of boundaries and the regulation of space. From co-housing to the Occupy movement, temporary interventions to playing with codes, the exhibit will show a range of methods through which boundaries have become liquid ? suggesting that these more fluid spaces are best suited to emerging social conditions of negotiation and flexibility.”

Jeremy Till, Architect

We created the Identity for the UK pavilion at the Hong Kong / Shenzhen Architecture Biennale 2014 with liquidity of boundaries in mind. Starting with the Typeface, designed by Anna Nazarova, which comprises of 7 iconic typefaces all stemming from Designers who learned at Cantral Saint Martins College or in the United Kingdom. The different outlines and boundaries of the typefaces overlap multiple times creating a sense of movement and liquidity.

Inspired by movement and liquid boundaries we continued to build out a design using thin lines to connect and disruppt layout and structure. This design was carried through the space as well as the broshure, website and marketing materials.

The project was created under the supervision of Rebecca Wright and Jeremy Till of Central Saint Martins College of Art and Design.


The Pavillion received the 'Committee Award' for its outstanding contribution at the Hong Kong/Shenzhen Bi-City Architecture Biennale 2013/14