Interactive campaign for OTTO in collaboration with Tokio Hotel, bringing the classic Connect Four game into a social-first brand experience. Fans could challenge Bill, Tom, Georg or Gustav directly to a game, creating a playful and highly engaging connection between the band and the OTTO community, with the chance to win prizes of up to €100,000 at OTTO.de.

The campaign combined entertainment, participation and social interaction across TV, DOOH and social channels, turning a familiar game mechanic into a distinctive, integrated brand experience. Creative development focused on making the activation accessible, shareable and culturally relevant, connecting Tokio Hotel’s strong fan community with OTTO in an unexpected and engaging way.