Launch campaign for Homsy, a new interior brand by influencer Anna Johnson, launched exclusively at OTTO. Developing the creative campaign across DOOH and social, translating the brand’s distinctive aesthetic into a contemporary and engaging visual identity designed to build awareness and excitement around the launch.

The campaign was extended into the physical space through an exclusive launch event in Düsseldorf, creating a direct connection between the brand, its community and OTTO. The integrated approach combined digital reach, out-of-home visibility and an immersive brand experience to establish Homsy as a new name in the interior space.