Social-first campaign development for LeGer Home by Lena Gercke, spanning creative concepts and campaign assets for new collection launches as well as seasonal Christmas communications. Lena Gercke served as the central protagonist, bringing her established fashion identity into the home space and creating a natural bridge between the LeGer fashion world and the growing LeGer Home offering at OTTO.

A key focus was the development of LeGer Christmas content, positioning Lena as a recognisable festive icon for German audiences and leveraging her strong cultural association with Christmas. The creative translated this into warm, entertaining and aspirational social storytelling, showcasing LeGer Home products through Lena’s personality, lifestyle and distinctive visual world across the festive season.