Social-first campaign development for Tommy Hilfiger and Tommy Jeans at OTTO, spanning multiple campaigns across menswear and womenswear. Set against the cinematic atmosphere of a vintage cinema, with deep red velvet seats, dim lighting and an intimate, nostalgic ambience, the creative translated the brand’s iconic American heritage into contemporary fashion storytelling.

Developing platform-native concepts, campaign assets and social-first formats for TikTok, Meta and the wider social ecosystem, combining cinematic visual language with current social trends and modern styling. The setting created a distinctive backdrop for showcasing complete looks while balancing Tommy Hilfiger’s heritage with a fresh, culturally relevant expression for today’s fashion audience.