Creative campaign development celebrating OTTO’s 75th anniversary and the launch of a limited-edition OTTO × adidas 1949 sneaker, featuring Otto Waalkes as the campaign testimonial. The campaign brought together OTTO’s distinctive German heritage, adidas’ cultural relevance and Otto Waalkes’ iconic personality to creating a campaign with broad appeal across generations.

The campaign was developed across digital, social and physical touchpoints, from creative storytelling and campaign assets to the launch experience itself. A key highlight was a large-scale OTTO pop-up in Hamburg’s Europa Passage, creating an interactive space around the limited-edition sneaker and anniversary campaign, and extending the brand story into a high-impact physical experience.