adidas Originals x OTTO co-creation campaign

The campaign also needed to balance a deep level of technical information for this highly Social-first campaign development for adidas Originals at OTTO, spanning strategic and creative concept development, campaign assets and fashion storytelling, with a strong focus on TikTok and Meta. Developing culturally relevant, platform-native content around footwear, Gen Z and contemporary youth culture, while ensuring the distinctive brand identities, values and communication needs of both adidas Originals and OTTO are represented in a compelling and authentic way.

Leveraging current social trends, emerging platform behaviours and cultural insights to shape content that feels native to each channel. Adapting creative concepts and campaign assets across the wider social ecosystem to maximise relevance, engagement and consistency while ensuring both brands are presented appropriately and distinctively across every touchpoint.