I am a thinker + tinker, a creative looking for new challenges.
My name is Timothy, and I guide brands through creative direction, strategic thinking, and collaborative consultancy.
Throughout my work, I’ve had the chance to team up with inspiring creatives and forward-thinking brands to build campaigns that bring stories to life.
Storytelling
It's all about perspective — whether expressed through digital channels or physical experiences. For a campaign to succeed, each story must be adapted and optimised for the platform it lives on. By tailoring and integrating each story across brand, testimonials, and platforms, the full potential of a campaign can be unlocked.
Design Thinking
Creativity is not just a muscle, it is a team sport.
With the right warm-ups and training-plan we can all create wonders together! As a certified design thinking leader from the Stanford D.School, IDEO.U, and IBM, I believe that every problem can be addressed through a creative process. Design thinking offers an effective set of tools to unlock the true ideation potential of diverse teams, harnessing their unique perspectives to drive innovative solutions.
As a Creative Director, I’ve collaborated with brilliant minds across industries, bridging perspectives to unlock the creative potential of diverse teams. This has fueled my passion for ideation and shaped the leader I am today.
Our integrated campaigns covered the entire marketing funnel, incorporating demand generation, thought leadership, customer references, cross-selling, and advocacy—all brought together by compelling creative.
London
Over the past decade, I was based in London, where I earned a Master’s Degree from Central Saint Martins College of Art & Design and served as Executive Creative Director at creative marketing agency Catalysis. We specialized in digital B2B and B2C campaigns for technology brands, focusing on guiding prospects from awareness to sales and nurturing them into advocates. During my time at Catalysis I built and led the creative department in London, and in 2019 expanded our presence by establishing a design team in the U.S. to provide on-the-ground support for our clients.
Today
In 2022, I relocated to Germany to be with my family and take on new projects. Since then, I have been working as an independent Creative Director creating engaging campaigns, with a specialty for social media and testimonial co-creation campaigns.